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Annual Impact

More than 15,780 children are diagnosed with cancer every year in the United States.

Daily Impact

43 sets of parents are being told every day that their child has cancer.

Death Toll

Seven children will die today, and every day, from cancer, until we find a cure.

Years Taken

Children who lose their battle against cancer have an average of 71 years of life taken from them.


Less than four percent of federal research funding is dedicated to childhood cancer-specific research.

It's Not Rare

Cancer is the number 1 disease-related cause of death among children.


A Foundation Built On Hope

The Max Cure Foundation is a national 501(c)(3) childhood cancer foundation created in 2008 and inspired by a little boy named Max’s and his brave battle with a rare form of cancer known as B Cell Lymphoma. After learning first-hand the need for funding and family support, Max’s family created the Foundation with a three-fold mission:

  • Fund Childhood Cancer Research
  • Provide Financial Assistance to Families
  • Advocate For Change
Our Story

On the eve of his fourth birthday, Max was diagnosed with a rare form of cancer known as B Cell Lymphoma never before seen at Memorial Sloan-Kettering Cancer Center. Max went through two years of intense chemotherapy and is now considered an 8-year cancer survivor. The Plotkin family quickly learned about the lack of federal funding for childhood cancer research, and the financial strain families go through and decided to start The Max Cure Foundation.


Research Funding

Max Cure believes in funding innovative and novel childhood cancer research in an effort to find cures for the various forms of childhood cancer and to create less-toxic and more effective treatments for children and young adults diagnosed with cancer. More than $1.3 million has been donated, primarily to fund The Immune Cell Therapy Lab at Memorial Sloan-Kettering Cancer Center.


Roar Beyond Barriers

This program provides financial support to low-income and military families who have a child battling cancer to help ease some of the burdens on the family while dealing with the diagnosis of their child. Since the creation of the program in 2011, Max Cure has raised over $425,000 and have assisted more than 100 families at 26 hospitals in 17 states where children are in active treatment for their cancers.



The Max Cure Foundation’s leadership team, including our Vice-Chairman, Richard Plotkin and Executive Director, Jonathan Agin, is at the forefront of the childhood cancer advocacy community by relentlessly pursuing legislative and regulatory changes seeking to benefit children with cancer and at the same time, raise awareness to the needs of those fighting pediatric cancers.



My words of thanks can only demonstrate a fraction of the gratitude we have for The Max Cure Foundation.

Tamlyn, Mother

When I met Max Cure Foundation, it changed our life.  I don’t know how can we pray for them enough and we don’t have a word to thank them!


Since our daughter’s diagnosis, I have taken a leave of absence from my job and it has cut our families income tremendously. Your generosity has provided us the opportunity to fill in some gaps for our family.


Thanks! We’re very excited and appreciative to be a part of this great cause!


Thank you for the gift cards you have sent our family. It has helped us tremendously during this time of stress. It has helped out with food and other things my daughter has needed while she is battling cancer


We wanted to thank you from the bottom of our hearts for all you have done for Koen.

Tabitha & Robert

Thanks again, it really helps. I get her clothes, shoes and our house supplies with the gift cards.

Crystal F.

We live paycheck to paycheck. I work part time, which is our main source of income. Donations from organizations like this one help out a lot and we are grateful for it

RBB Parent


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Ultimate Battle Against Childhood Cancer

Penny Wars is similar to the Max Cure Foundation’s Change4Change fundraiser, perfect for engaging schools and corporate offices with a bit of friendly competition while raising money for childhood cancer causes.

Each group, team, school year, office department, dorm or athletic team etc. has a large, see through collection jar clearly labeled and placed in a central location. Teams then compete to see who can fill their jar with the most pennies and the team with the most pennies at the end of the campaign wins…

There is a CATCH, and IT’S FUN!


Change4Change is an easy way for companies and individuals to raise money for childhood cancer research by taking what we often ignore, spare and lose change, and turning it into something worth while for our children.

Businesses can get involved by placing change collection jars at their registers and encouraging customers to donate their change at check out.

This is the perfect opportunity for children and young adults to earn up to 10 volunteer service hours quickly!

Start your change collection today!

Dunk Your Kicks

Dunk Your Kicks is a unique fundraising tool, where, with your help, The Max Cure Foundation collects gently used sneakers and recycles them as affordable footwear in developing nations to raise money for families battling pediatric cancer.

For every qualified pair of sneakers collected, The Max Cure Foundation receives up to $1 towards our Roar Beyond Barriers program. You can Dunk Your Kicks anywhere!

Click here to find a donation location near you, or to start your own sneaker collection.

Casual For A Cure

Does your company like to encourage philanthropy among your employees? Do your employees yearn for casual Fridays?

With Casual For A Cure your employees can embrace the opportunity to dress down while raising money for childhood cancer causes.

Implementing your own Casual For a Cure Friday program is easy and here are a few steps to get started!


#GivingToTheMax Back childhood cancer this #GivingTuesday, November 29, 2016, and make a difference in the lives of families who have a child battling the disease. #GivingTuesday is the biggest philanthropic day of the year and we are rallying our supporters to raise money for our Roar Beyond Barriers program where we provide financial assistance to low-income and military families who have a child battling cancer.

Become a Corporate Hero Your company can support the #GivingToTheMax campaign by becoming a Corporate Hero and matching the donations raised during our 24-hour fundraiser!

Amazon Smile

Do you shop on Did you know that every time you shop, a percentage of your purchase can be donated back to The Max Cure Foundation? AmazonSmile is a simple and automatic way for you to support The Max Cure Foundation every time you shop, at no cost to you.

When you shop at, you’ll find the exact same product selection, low prices, convenience as shopping on, with the added bonus that Amazon will donate a portion of the purchase price to The Max Cure Foundation when you select us as your preferred charity.

Junior Board of Directors



Your Company Can Join the Fight Against Childhood Cancer

Our Corporate Sponsors Sponsorship Opportunities


Richard Plotkin, JD


Insert quote here

Jonathan Agin, JD

Executive Director

“To give anything less than your best is to sacrifice the gift.” Steve Prefontaine

Erica Bailey, MBA

Program & Marketing Director

“What you do makes a difference. You have to decide what kind of difference you want to make.” Jane Goodall

Kevin Healy

Program Coordinator

“If equal affection cannot be, let the more loving be me.” W.H. Auden


Have Something You Would Like to Share With Us?

Drop us a line or give us a ring. We appreciate it when you share your childhood cancer stories with us and are happy to answer any questions you may have.

The Max Cure Foundation, Inc.
560 Sylvan Avenue Suite 1225 Englewood Cliffs, NJ 07632

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