The Max Cure Foundation would like to invite you and your school to participate in "Dunk Your Kicks" for pediatric cancer causes.  “Dunk Your Kicks” for pediatric cancer causes provides a meaningful fundraising opportunity for everyone while teaching you and your school mates philanthropy through the art of giving back by “dunking” your old “kicks” into recycling bins, and taking steps to finding a cure for pediatric cancer. On average, for every pair received, one dollar will be donated to various pediatric cancer causes that The Max Cure Foundation and All 4 Kids Foundation support.

This particular sneaker drive can last anywhere from two weeks to two months depending on your school. We appreciate your support and efforts in advance for asking your teacher and principal about this concept for your school. Please feel free to contact me or David with any questions you may have.

MJ Pedone
Publicist & CEO
Indra Public Relations
521 5th Ave, Suite 1700
New York, NY 10175
O (212)292-4555
C(917)319-9600
F(866)668-9106
MJ@indrapr.com
www.indrapr.com

The  Mission:  “Dunk Your Kicks” for pediatric cancer provides a meaningful fundraising opportunity for everyone while teaching kids philanthropy through the art of giving back by “dunking” their old “kicks” into recycling bins, ( The Ol' Kick Bin) and taking a step to finding a cure for pediatric cancer. On average, for every pair received, one dollar will be donated to various pediatric cancer causes that The Max Cure Foundation and All 4 Kids Foundation support.

The Team: The Max Cure Foundation for pediatric cancer causes, the All 4 Kids Foundation and Paul Carrozza, the “Dunk Your Kicks” Ambassador, have partnered with Green Sneakers, an environmentally friendly national company whose simple and effective programs for reusable “kicks” benefits local charities and impoverished countries and Rentacrate, (Hi Touch Company), reusable plastic crate and moving equipment rental company in the United States, will be providing the sneaker collection containers and arranging for pick up.

About Max Cure: The Max Cure Foundation, Inc. (MCF), a 501(c)(3) public charity, is dedicated to advancing cures for pediatric cancers, funding the development of less toxic treatments for children with the disease and assisting low-income families battling cancer in their children. MCF strives to raise awareness of the cause as well as money for innovative research and for Beyond Barriers, a family navigation system that provides low-income families certain necessities of life as they, with their children, fight to overcome cancer. MCF seeks to inspire children afflicted with cancer to face the disease with courage, hope and most important, bravery.

Max Cure To Date: The Max Cure Foundation has raised in excess of $1.5 million for pediatric cancer causes through various fundraising initiatives and more than $820,000 has been directed to The Max Cure Fund at Memorial Sloan-Kettering Cancer Center to underwrite a cell therapy lab dedicated to alternative treatments and innovative research. This lab is responsible for putting over 65% of children and young adults who didn’t respond to treatment, that are being treated at the hospital, back into remission today. Last year, MCF partnered with the Samuel Waxman Cancer Research Foundation and created a collaborative grant initiative to be awarded to pediatric cancer researchers. Thus far, this collaboration has resulted in two research grants being given in the area of B-Cell Lymphoma and Ewing Sarcoma. Furthermore, MCF has aligned itself with Hackensack Medical Center and NYU Stephen D. Hassenfeld Children’s Center for Cancer and Blood Disorders to assist low-income families.

Pediatric Cancer Facts:
Cancer kills more children than any other disease in the United States
Over 30 children are diagnosed with cancer every day in this country
12,500 children diagnosed yearly in the US - over 160,000 worldwide
One in five children diagnosed die within five years of diagnosis in US
Nearly 3,000 children with cancer die each year in the US
Less than 3% of funding goes toward finding a cure