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THE MAX CURE FOUNDATION ANNOUNCES ITS FIRST CHARITY
BENEFIT:
THE “ROAR FOR A CURE” CARNIVAL
TO BE HELD ON SATURDAY, AUGUST 22, 2009
East Hampton Carnival And Family Fun Day Features
Celebrity Guests
And A Live Performance By Pop Music Group Push Play
Event Proceeds To Benefit Three Cancer Causes:
The Max Cure Fund, Katy’s Courage Fund And The T.J.
Martell Foundation
EAST HAMPTON, N.Y. (July 8, 2009) – The Max Cure
Foundation – a non-profit organization whose mission is
to fund pediatric cancer causes – announced today its
first charity benefit, the first annual “Roar for a
Cure” Carnival and family fun day, to take place on
Saturday, August 22, from 2:00 – 6:00 p.m. (rain date:
Sunday, August 23) on the grounds of the East Hampton
Indoor Tennis Club, 175 Daniels Hole Road, East Hampton,
N.Y. The outdoor event will have fun-filled activities
for adults and kids of all ages. Highlights include:
games; inflatables; prizes; food and beverages; raffles;
auctions; face painting; balloon artists; gift bags;
celebrity guests (to be announced); a live performance
by pop music sensation Push Play; and more.
Push Play, one of the hottest new music groups in the
area who consistently pack venues, will preview songs
from “Found,” their forthcoming album.
Tickets to the “Roar for a Cure” Carnival may be
purchased in advance through The Max Cure Foundation
website (www.maxcurefoundation.org) or by phone:
631-949-4160. Proceeds from the event will benefit The
Max Cure Fund For Pediatric Cancer Research at Memorial
Sloan-Kettering Cancer Center, dedicated to researching
pediatric cancers, improving treatments and finding
cures that will save children’s lives; The T.J. Martell
Foundation, for Leukemia, Cancer and AIDS research; and
Katy’s Courage Fund, which financially assists in the
care of 10-year-old Katy Stewart from Sag Harbor, N.Y.,
as she and her family battle her rare form of liver
cancer.
“On behalf of my son Max, my family and The Max Cure
Foundation, we are thrilled to announce our first
benefit event, the ‘Roar for a Cure’ Carnival and family
fun day,” said David Plotkin, president of The Max Cure
Foundation. “It is certain to be an exciting and
memorable afternoon that will be benefiting three very
worthwhile causes.”
A “Family Package” admits a family of four for $200;
adult tickets are $100 each. The admission price
includes unlimited food and drinks, all carnival
activities, the Push Play concert and parking. A
significant portion of the ticket price and event
contributions will be tax deductible. Additional
information about the event is available at The Max Cure
Foundation website (www.maxcurefoundation.org).
The “Roar for a Cure” Carnival brings together the
efforts of two New York-area families valiantly fighting
pediatric cancer, the Plotkins and the Stewarts.
Six-year-old Max Plotkin, from Manhattan and Amagansett,
is the inspiration behind both The Max Cure Foundation
and The Max Cure Fund. Diagnosed with an extremely rare
form of B-cell Lymphoma two years ago, Max continues to
hold his cancer at bay with strength beyond his years.
Ten-year-old Katy Stewart, from Sag Harbor, learned that
she has a rare and potentially lethal form of liver
cancer earlier this year. Both children are receiving
care at Memorial Sloan-Kettering Cancer Center in New
York City.
ABOUT THE MAX CURE FOUNDATION
The Max Cure Foundation is a non-profit organization
founded in 2008 whose mission is to fund pediatric
cancer causes. The Foundation was established by the
Plotkin family in honor of Maxwell Grant Plotkin, who,
in May 2007 at age four, was diagnosed with an extremely
rare form of B-cell Lymphoma and continues to bravely
fight his disease and inspire others to rise above
adversity. For more information about The Max Cure
Foundation, go to:
www.maxcurefoundation.org.
ABOUT THE MAX CURE FUND FOR PEDIATRIC CANCER
RESEARCH
The Max Cure Fund For Pediatric Cancer Research, at
Memorial Sloan-Kettering Cancer Center (MSKCC) in New
York City, is dedicated to researching pediatric
cancers, improving treatments and finding cures that
will save children’s lives. The primary mission of The
Max Cure Fund is to raise $5 million to underwrite the
establishment of a research laboratory at MSKCC in the
Department of Pediatrics. The lab will be devoted to
researching, treating and curing childhood cancers. The
Max Cure Fund was established in June 2007 by the
Plotkin family, in honor of Maxwell Grant Plotkin, who
was diagnosed with cancer on May 2, 2007 – one day
before his fourth birthday. Eight days later, they
learned Max’s cancer was an extremely rare form of
B-Cell Lymphoma. It is every parent’s worst nightmare.
Max’s cancer was so rare that doctors at MSKCC, one of
the premier cancer treatment facilities in the world,
had never seen it before. To complicate matters, it
wasn’t a straight-forward case. The cancer had spread
and the oncologists were blunt. Without the proper
immediate treatment, the consequences would be
devastating. Without delay, Max started a two-year
protocol of intense chemotherapy at MSKCC, where he
continues in its care and where Max’s family founded The
Max Cure Fund. The Max Cure Fund For Pediatric Cancer
Research has already raised hundreds of thousands of
dollars towards its goal and has been honored by
organizations including Memorial Sloan-Kettering Cancer
Center and The New York Rangers at Madison Square
Garden. For more information about The Max Cure Fund,
visit: www.maxcurefund.org.
ABOUT MEMORIAL SLOAN-KETTERING CANCER CENTER
Memorial Sloan-Kettering Cancer Center is the world’s
oldest and largest private institution devoted to
prevention, patient care, research and education in
cancer. Its scientists and clinicians generate
innovative approaches to better understand, diagnose and
treat cancer. Its specialists are leaders in biomedical
research and in translating the latest research to
advance the standard of cancer care worldwide. For more
information, go to:
www.mskcc.org.
ABOUT KATY’S COURAGE FUND
Katy Stewart is ten years old and lives with her family
in Sag Harbor, N.Y. She is the daughter of two Eastern
Long Island educators – Jim, a teacher and wrestling,
soccer and tennis coach at East Hampton High School; and
Brigid, assistant principal at Montauk Public School.
Their lives were forever changed on the night of April
3, 2009, when Katy awoke at a slumber party with
excruciating stomach pains. She was raced to the
emergency room at Southampton Hospital. By late morning,
she and her family were on their way to Stony Brook
Hospital where she had a CAT scan. The scan revealed a
tumor on her liver. Biopsy results were reported one
week later – the tumor was malignant. She had
Hepatoblastoma, a rare liver cancer. Katy is currently
undergoing treatment at Memorial Sloan-Kettering Cancer
Center in New York City, where she is courageously
fighting her cancer. The mission of Katy’s Courage Fund
is to assist the Stewart family with their financial
needs while caring for Katy as the family and Katy
jointly battle this potentially lethal disease.
ABOUT THE T.J. MARTELL FOUNDATION
The T.J. Martell Foundation for Leukemia, Cancer and
AIDS Research was founded in 1975 by music industry
executive Tony Martell and his colleagues, in loving
memory of his son, T.J., who died of leukemia. It is
dedicated to raising funds for the innovative initial
and ongoing research for improved treatments and cures
for leukemia, cancer and AIDS. The Foundation has
provided over $225 million dollars for research through
a variety of events including concerts, gala awards
dinners, family day activities, golf tournaments, wine
dinners, and walk-a-thons. Research facilities funded by
the foundation include T.J. Martell Memorial
Laboratories at Mt. Sinai Medical Center in New York
City, Children’s Hospital Los Angeles, Frances Williams
Preston Laboratories at the Vanderbilt-Ingram Cancer
Center in Nashville, Columbia-Presbyterian Cancer
Center, Massachusetts General Cancer Center and The Mayo
Clinic. This year marks the 34th anniversary for the
T.J. Martell Foundation. For more information on T.J.
Martell Foundation events or the foundation in general,
please view:
www.TJMartellFoundation.org.
ABOUT PUSH PLAY
Pop rock band Push Play, from Long Island, N.Y., is
quickly becoming one of the music industry’s most
sought-after talents. Push Play’s online presence and
their recent U.S. tour stops have brought them fervent
fans throughout the country. The band’s colorful edge
has made them a household name in the New York area,
where they routinely sell out their shows. Push Play
have been featured in publications including The New
York Times, Newsday, Tiger Beat, J-14 and Pop Star!
magazine and have appeared on MTV’s TRL and in the
Macy’s Thanksgiving Day Parade. They have performed in
concert with Miley Cyrus and alongside such groups as No
Doubt and Fall Out Boy. Their MySpace page (www.myspace.com/pushplayrox)
has received over five million plays and as many profile
views to date and their first single off their new album
Midnight Romeo is already playing on national radio.
Push Play’s next album, Found, is due out in late
September 2009.
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