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Annual Impact

More than 15,780 children are diagnosed with cancer every year in the United States.

Daily Impact

43 sets of parents are being told every day that their child has cancer.

Death Toll

Seven children will die today, and every day, from cancer, until we find a cure.

Years Taken

Children who lose their battle against cancer have an average of 71 years of life taken from them.


Less than four percent of federal research funding is dedicated to childhood cancer-specific research.

It's Not Rare

Cancer is the number 1 disease-related cause of death among children.


Our Story

On the eve of his fourth birthday, Max was diagnosed with a rare form of cancer known as B Cell Lymphoma never before seen at Memorial Sloan-Kettering Cancer Center. Max went through two years of intense chemotherapy and is now considered an 8-year cancer survivor. The Plotkin family quickly learned about the lack of federal funding for childhood cancer research, and the financial strain families go through and decided to start The Max Cure Foundation.


Research Funding

Max Cure believes in funding innovative and novel childhood cancer research in an effort to find cures for the various forms of childhood cancer and to create less-toxic and more effective treatments for children and young adults diagnosed with cancer. More than $1.5 million has been donated, primarily to fund The Immune Cell Therapy Lab at Memorial Sloan-Kettering Cancer Center.


Roar Beyond Barriers

This program provides financial support to low-income and military families who have a child battling cancer to help ease some of the burdens on the family while dealing with the diagnosis of their child. Since the creation of the program in 2011, Max Cure has raised over $575,000 and have assisted more than 150 families at countless hospitals in multiple states where children are in active treatment for their cancers.



The Max Cure Foundation’s leadership team, including our Vice-Chairman, Richard Plotkin and Executive Director, Jonathan Agin, is at the forefront of the childhood cancer advocacy community by relentlessly pursuing legislative and regulatory changes seeking to benefit children with cancer and at the same time, raise awareness to the needs of those fighting pediatric cancers.



Special people, gives people hope in humanity. They listen they care and they try and help as best as possible. The heart of this foundation is truly incredible.

Sgt. Chris Silva

My words of thanks can only demonstrate a fraction of the gratitude we have for The Max Cure Foundation.

Tamlyn, Mother

When I met Max Cure Foundation, it changed our life.  I don’t know how can we pray for them enough and we don’t have a word to thank them!


Since our daughter’s diagnosis, I have taken a leave of absence from my job and it has cut our families income tremendously. Your generosity has provided us the opportunity to fill in some gaps for our family.


Thanks! We’re very excited and appreciative to be a part of this great cause!


Thank you for the gift cards you have sent our family. It has helped us tremendously during this time of stress. It has helped out with food and other things my daughter has needed while she is battling cancer


We wanted to thank you from the bottom of our hearts for all you have done for Koen.

Tabitha & Robert

Thanks again, it really helps. I get her clothes, shoes and our house supplies with the gift cards.

Crystal F.

We live paycheck to paycheck. I work part time, which is our main source of income. Donations from organizations like this one help out a lot and we are grateful for it

RBB Parent

"Together We Can Do Great Things"

Our Philanthropic Leaders



Richard Plotkin, JD


I was not the lion, but it fell upon me to give the lion’s roar.
Winston Churchill, politician, 1874-1965

Jonathan Agin, JD

Executive Director

“To give anything less than your best is to sacrifice the gift.” Steve Prefontaine

Erica Bailey, MBA

Program & Marketing Director

“What you do makes a difference. You have to decide what kind of difference you want to make.” Jane Goodall



Have Something You Would Like to Share With Us?

Drop us a line or give us a ring. We appreciate it when you share your childhood cancer stories with us and are happy to answer any questions you may have.

The Max Cure Foundation, Inc.
560 Sylvan Avenue Suite 1225 Englewood Cliffs, NJ 07632

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